Petco has been doing well keeping up useful sale emails. They currently have free shipping, some toys at 50% off and a contest. The contest asks for stories about if you pets have been naughty or nice. They are fun to read, come with a plug on products of course and generate some good web traffic.
Read away: http://www.petco.com/Content/ContentNoNav.aspx?PC=naughtynicecontest
Main site:http://www.petco.com
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